What's the low hanging fruit for today's buyers?
Earlier this year we polled over 215 media buyers from top agencies and brands to better understand their attitude towards programmatic TV.
Here are the highlights:
- 73% of ad buyers say they plan to spend half their TV budgets with programmatic in 2017
- 58% said the biggest benefit they expect from programmatic TV will be making ad targeting more precise.
- The percentage of ad buyers who plan to spend more than 5% of their TV budgets with programmatic will jump from 22% this year to 64% in 2017 -- nearly tripling in one year.
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